摘要
This paper adopts Halliday’s systemic functional grammar as the theoretical framework to make an analysis of interpersonal meaning based on an English advertisement from the perspective of mood,modality,and appraisal.In this way,it attempts to find out how interpersonal meaning is realized in this advertisement and how the advertising purpose is reached.Findings reveal that this advertisement contains a lot of personal resources to persuade readers to accept what is advertised.It presents advertisers’views which exact impacts on readers’attitudes and behaviors.Interrogative mood is frequently used and modal words are abundant.In terms of appraisal,high emotional values are employed.These resources together contribute to achieving the advertisement’s goal and realizing interpersonal meaning.
