摘要
为了更好地促进"一带一路"倡议下我国体育文化对外交往与传播,从国际环境、消费市场、文化传播等几方面进行对比,发现"一带一路"不仅增强了我国体育文化传播的信心,还为我国体育文化传播带来许多机遇,但目前我国体育文化传播遇到了诸多问题。据此提出如下策略:注重传统文化的传承与创新、加强体育设施建设方面合作、多源合流拓宽传播路径。
In order to better promote the foreign communication and communication strategies of China’s sports culture under the Belt and Road Initiative,this paper compares the international environment,consumer market and cultural communication,and finds that the Belt and Road Initiative not only enhances the communication confidence of China’s sports culture,but also brings many communication opportunities for China’s sports culture.However,at present,China’s sports culture communication is confronted with many problems:Accordingly,it is proposed that we should pay attention to the inheritance and innovation of traditional culture,strengthen the cooperation in sports facilities construction,and broaden the communication path by merging multiple sources.
作者
谢哲
XIE Zhe(Hunan Institute of Information Technology,General Department,Changsha 410000,Hunan)
出处
《湖南工业职业技术学院学报》
2021年第6期47-49,共3页
Journal of Hunan Industry Polytechnic
基金
2021年度湖南省教育厅科学研究项目一般项目“长株潭地区高校体育课程资源配置模式与共享机制研究”(项目编号:21C1369)。
关键词
体育文化
“一带一路”
对外交往
sports culture
the Belt and Road Initiative
foreign exchanges
