摘要
从电力营销信息化建设的现实意义出发,对当前行业内的工作情况进行了针对性的分析探究,提出基于大数据中台下电力营销的创新路径,为未来电力企业的营销工作提供参考。
From the practical significance of power marketing information construction,the current working situation in the industry is analyzed and explored,and the innovation path of power marketing based on big data in the middle platform is proposed to provide reference for the future marketing work of power enterprises.
作者
梁雅庆
Liang Yaqing(State Grid Neijiang Power Supply Company,Neijiang Sichuan 641000)
出处
《现代工业经济和信息化》
2021年第12期91-92,共2页
Modern Industrial Economy and Informationization
关键词
数据中台
电力营销
信息化建设
data center
electric power marketing
information construction
