摘要
基于Stackelberg博弈理论,构建了生鲜电商、生鲜农产品供应商供应链的利润模型.在考虑配送服务为影响需求量的主要因素条件下,给出了在不同主导权下供应链的最优结果,并进行对比研究.
Based on Stackelberg game theory,the profit model of the supply chain of e-commerce of fresh products and supplier of fresh agricultural products is construct.Considering the distribution service as the main influence on the demand,the optimal results of the supply chain under different dominance are given,and a comparative study is made.
作者
郑金山
ZHENG Jinshan(Department of Foundation,Heilongjiang University of Finance and Economics,Harbin 150025,China)
出处
《高师理科学刊》
2022年第1期11-14,共4页
Journal of Science of Teachers＇College and University
基金
黑龙江省教育厅项目(SJGY20200520)——建设“金课”:“互联网+高效基础课”课堂质量提升的方法与策略。
关键词
博弈论
生鲜农产品
电商
供应商
供应链决策
game theory
fresh agricultural products
e-commerce
supplier
supply chain decision
