摘要
优秀传统文化传承与当代价值挖掘,是如东海洋文化旅游品牌构建的关键所在。充分利用“智女掘港”作为如东地理文化标志,从文旅要素挖掘、文旅要素整合、文旅要素链接等方面打造如东海洋文化旅游品牌,助力如东文化旅游发展提质增效。针对如东文化旅游发展障碍,提出培育文旅专业人才、实现文旅点轴开发、打造多元化文旅项目等对策建议。
The key of creating Rudong marine cultural tourism brand is to inherit excellent traditional culture and discover it's contemporary value.Taking"The wise woman digs harbor"as geographical and cultural symbols of Rudong.From tapping elements of cultural tourism,combining culture with tourism together and other aspects to build Rudong marine cultural tourism brand and improve the quality and efficiency of Rudong cultural tourism development.This paper suggests that the pioneer should cultivate professional talents,turn the industry from vertical development to comprehensive development and create diversified cultural tourism projects to solve the obstacles encountered in the development of Rudong cultural tourism.
作者
王玉婷
王清倩
Wang Yuting;Wang Qingqian(College of Economics and Management,Nanjing Forestry University,Jiangsu Nanjing 210037,China)
出处
《国土与自然资源研究》
2022年第2期63-64,共2页
Territory & Natural Resources Study
关键词
海洋文化
文化旅游
如东
marine culture
culture tourism
Rudong
