摘要
“一带一路”背景下的中国跨境电商在东盟的发展成为新的趋势。东盟市场广阔,有待挖掘,研究中国跨境电商在东盟的竞争力有利于我们更好地发展对外经济。目前,东盟跨境电商具有政策扶持力度大、规模扩张、平台完善、服务体系健全的特征。本文运用波特的钻石模型理论分析中国跨境电商在东盟的竞争力,最后提出从要素优势、平台特色、直播电商、监管力度四个方面着手增强中国跨境电商企业在东盟的竞争力。
The development of China's cross-border e-commerce in ASEAN under the background of the“The Belt and Road”has become a new trend.The ASEAN market is vast and needs to be tapped.Studying the competitiveness of China's cross-border e-commerce in ASEAN will help us to better develop the foreign economy.At present,ASEAN cross-border e-commerce has the characteristics of strong policy support,scale expansion,complete platform,and sound service system.This article uses Porter’s diamond model theory to analyze the competitiveness of Chinese cross-border e-commerce in ASEAN,and finally proposes to strengthen the competition of Chinese cross-border e-commerce companies in ASEAN from four aspects:factor advantages,platform characteristics,live e-commerce,and supervision force.
作者
王玥
Wang Yue(Nanjing Audit University,Nanjing,Jiangsu,211815)
出处
《市场周刊》
2022年第1期98-100,共3页
Market Weekly
关键词
东盟跨境电商
钻石模型
竞争力
广西跨境电商
ASEAN cross-border e-commerce
diamond model
competitiveness
Guangxi cross-border e-commerce
