摘要
广药集团和加多宝公司在商标许可合同期满后,因包装装潢、广告语等归属及使用产生了一系列的诉讼。在商标增值利益分配问题上,我国立法上并无明确规定,司法判决也并不统一。学界对此主要分为两种态度,一是根据“自担风险”理论认定归许可人,二是根据“公平原则”认定应当在双方之间以某种方式进行分配。基于此,本文认为我国应当完善立法规定,明确商标增值利益的归属;同时,商标许可双方当事人应当注重意思自治,在签订合同时明确增值利益的归属,以避免纠纷和损失。
After the expiration of the trademark license contract between Guangzhou Pharmaceutical Group and Jiaduobao Co.,Ltd.,a series of disputes occurred due to the ownership and use of packaging and decoration,advertisement slogans.Regarding the distribution of trademark value-added benefits,there are no clear legal provision in China,and judicial judgments are in discord.There are two main attitudes to this in the academic circle.One is to determine the licensor based on the theory of“self-borne risk”and the other is that according to the“fairness principle”,the two parties should be distributed in a certain way;In view of this,this article suggests that the ownership of trademark value-added benefits should be clarified by the legislative provisions,at the same time,both parties to trademark licensing should adhere to autonomy of will and specify the ownership of value-added benefits when signing contracts to avoid disputes and losses.
作者
孙相宜
Sun Xiangyi(East China University of Political Science and Law,Shanghai 200050)
出处
《中阿科技论坛（中英文）》
2022年第1期178-182,共5页
China-Arab States Science and Technology Forum
关键词
商标许可增值利益
后发商誉
商标法
立法建议
Trademark license value-added benefits
Late-coming goodwill
Trademark law
Legislative suggestions
