摘要
[目的/意义]公共卫生事件中如何促进居民健康行为是值得关注的问题。以新冠疫苗初期接种为例,研究信息框架对居民预防型健康行为的影响,为公共卫生事件中的信息干预提供依据。[方法/过程]利用准试验在2021年1月对413位居民进行疫苗劝说接种知识的干预,通过配对t检验、单因素ANOVA分析、中介和调节效应检验信息框架的作用机制。[结果/结论]收益和损失型框架信息干预均可促进居民新冠疫苗接种态度和意愿。收益型比损失型信息框架的劝说效果更好,且信息接受度发挥完全中介作用。感知易感性在信息框架通过信息接受度影响疫苗接种意愿中发挥正向调节作用。据此对公共卫生事件中促进居民健康行为的信息劝说策略提出了相关建议。
[Purpose/Significance]How to promote health behavior attracts attention during public health events.Under the background of the Novel Coronavirus Vaccination,we investigate how message framing influences preventive health behavior to provide support for information intervention during public health events.[Method/Process]The quasi-experiment of vaccination persuasion knowledge intervention was conducted in 413 residents in January 2021.The influence mechanism of message framing was tested by paired t-test,ANOVA analysis,mediation and moderation analysis.[Result/Conclusion]Both gain-framed and loss-framed message intervention can promote residents vaccination attitude and intention.The gain-framed message has a greater impact than loss-framed message,and the information acceptance fully mediates the impact of message framing.Perceived susceptibility plays a moderating role in the whole process that message framing influences vaccination intention through information acceptance.Accordingly,information persuasion strategies to promote residents health behavior in public health events are put forward.
作者
韩玺
邓佳音
韩文婷
Han Xi;Deng Jiayin;Han Wenting(School of Business Administration,Guangdong University of Finance&Economics,Guangzhou 510320,China;School of Management,Jinan University,Guangzhou 510632,China;School of Management&Engineering,Nanjing University,Nanjing 210023,China)
出处
《现代情报》
CSSCI
2022年第2期70-80,共11页
Journal of Modern Information
基金
2020年度广东省自然科学基金面上项目“健康科普知识对居民健康行为改变的影响机理及干预研究--基于ICT被动采纳的视角”(项目编号:2021A1515011956)。
关键词
信息框架
易感性
信息接受度
新冠疫苗接种意愿
公共卫生事件
居民
健康行为
信息劝说
message framing
perceived susceptibility,information acceptance
COVID-19 vaccination intention
public health events
residents health behaviour
information persuasion
