摘要
随着我国传媒产业市场化、产业化进程的加深,以及数字技术的普及和发展,媒体融合如阪上走丸。新媒体的方兴未艾挤压着传统媒体的市场份额,并冲击了现有的市场结构体系,市场集中度低、市场壁垒坚固、媒介产品同质化现象严重等结构失衡问题层出不穷。一边是日益开放的行业市场,一边是供需天平的倾斜,媒体融合背景下传统媒体的市场博弈可谓险象环生,而重塑行业竞争关系和市场供求关系的双管齐下或许是传统媒体完成自救的有效路径。
With the deepening of marketization and industrialization in media industry,and the popularization and development of digital technology,media convergence is developing rapidly.The new media squeezes the market share of traditional media and impacts the existing market structure system,leading to the problems of structural imbalance such as low market concentration,strong market barriers and serious media product homogenization.With an increasingly open market on one hand,and the tilt of the balance of supply and demand on the other,the market game of traditional media is beset with dangers under the background of media convergence.Therefore,to reshape the relationship of industry competition and market supply-demand may be an effective way for the traditional media to complete self-help.
作者
黄洪珍
李豪
HUANG Hongzhen;LI Hao(School of Humanities,Hunan University of Science and Technology,Xiangtan Hunan 411100,China)
出处
《长沙大学学报》
2022年第1期18-23,共6页
Journal of Changsha University
基金
国家社会科学基金一般项目“媒体融合背景下我国传统媒体的市场结构矛盾与供给侧改革研究”,编号:20BXW038。
关键词
竞争关系
供求关系
传媒产业
结构失衡
competitive relationship
supply-demand relationship
media industry
structural imbalance
