摘要
目的通过问卷调查四川省居民接受新冠肺炎防控知识的健康教育途径,为制定更有效可行的健康信息传播方式提供科学依据。方法自行编制调查问卷于2020-05/06通过微信二维码邀请省内居民进行问卷填写,率的比较采用χ^(2)检验,检验水准α=0.05,双侧检验。结果随着文化程度的提高,居民从网站、微博、官方微信公众号、专家访谈会、新闻发布会获取健康知识的比例增加(P<0.05);随着年龄增加,居民从听人说、电视或广播、报纸、手册或者折页、宣传栏、社区/村委宣传获取健康教育知识的比例增加(P<0.05);电视或广播、官方微信公众号、新闻发布会是居民获取新冠肺炎健康教育信息途径中总体选择率最高并且认为最权威的途径,并且不同年龄组居民从电视或广播获取健康教育知识的人数占比均超过72%,位居第1位;居民最希望获得新冠肺炎防控健康教育信息的途径依次为电视或广播(62.0%)、新闻发布会(39.4%)、官方微信公众号(35.1%)、微信群/朋友圈(22.5%)、新闻类手机软件(19.5%);居民对科普产品的选择以为短视频为主(70.3%),并且随着年龄的减少,越希望通过短视频了解疫情防护健康教育知识。结论应在加大信息宣传的基础上,进一步加强电视和广播等大众媒体的宣传作用,同时积极应用新媒体,线下线上全方位、多途径、有针对性地开展健康教育,提高健康教育质量和干预效果。
Objective By questionnaire survey method,health education channels for Sichuan residents to receive COVID-19 prevention and control knowledge were investigated,so that to provide scientific basis for the development of more effective and feasible ways of health information transmission.Methods The questionnaire was prepared by ourselves,and residents in the province were invited to fill in the questionnaire through WeChat QR code from May to June,2020.The comparison of rate was conducted by chi-square test,test levelα=0.05.Results With the improvement of education level,the proportion of residents acquiring health knowledge from websites,Weibo,official WeChat account,expert interviews and press conferences has increased (P<0.05).As the age increased,the proportion of residents acquiring health education knowledge from listening to people,television or radio,newspapers,manuals or brochures,publicity boards and community/village committee propaganda increased (P<0.05).Television or radio,official WeChat accounts and press conferences were the ways that residents had the highest overall selection rate and the most authoritative ways to obtain health education information about COVID-19.And the proportion of residents of different age groups who obtain health education knowledge from TV or radio accounts for more than 72%,ranking first.Residents most hoped to obtain health education information on the prevention and control of new coronary pneumonia were television or radio (62.0%),press conferences (39.4%),official WeChat account (35.1%),WeChat group/friend circle (22.5%),News mobile phone software (19.5%).Residents prefer short videos for popular science products(70.3%),and as their age decreased,the more they want to learn about epidemic prevention health education knowledge through short videos.Conclusions On the basis of increasing information and publicity,we should strengthen the publicity role of TV and radio and other mass media.At the same time,we should actively use new media to carry out health education
作者
彭玮
季奎
程刚
PENG Wei;JI Kui;CHENG Gang(Sichuan Center for Disease Control and Prevention,Chengdu 610041,Sichuan Province,China)
出处
《预防医学情报杂志》
CAS
2022年第1期64-69,74,共7页
Journal of Preventive Medicine Information
关键词
新冠肺炎
健康教育
途径
COVID-19
health education
approach
