摘要
随着自媒体的迅速发展,网络直播内容越来越广泛、形式越来越新颖,直播行业发展进入关键时期,也带来了一些问题。文章从行业现状入手,分析当前网络直播行业存在的问题,研究既存的直播平台的发展、组织和运营模式,总结网络直播的发展策略,为不同类型的网络直播平台提供借鉴与参考。
With the rapid development of we media, the content of webcast is more and more extensive and the form is more and more novel. Some problems arise and enter a critical period with the development of the live broadcasting industry. Starting with the current situation of the industry, this paper analyzes the problems existing in the current webcast industry, studies the development, organization and operation mode of the existing webcast platform, summarizes the development strategy of webcast, and provides reference for different types of webcast platforms.
作者
秦丽娟
Qin Lijuan(Jiangsu Second Normal University,Nanjing 210013,China)
出处
《无线互联科技》
2021年第24期27-28,共2页
Wireless Internet Technology
基金
江苏省2019年度高校哲学社会科学思政专题项目
项目编号:2019SJB154
江苏省高教学会评估课题
项目编号:2018-C09。
关键词
自媒体
网络直播
发展策略
展望
we media
webcast
development strategy
expectation
