摘要
名人离世常常在新媒体上掀起全民缅怀,潮水般的文本影像、抽象的时代符号、强烈的怀旧氛围,呈现出万人齐喑的景象。本研究基于全网悼念吴孟达的个案,使用集体记忆与个体记忆、天然记忆与人工记忆两组理论进路切入,通过收集新媒体平台的悼念内容,研究这两组二元关系是如何互相影响的。新媒体带来“自传式书写”的个体记忆表达,实现了以我为中心的天然记忆书写、表达准社会交往后的情感回馈、跨越代际形成记忆共同体的可能。但同时,主流媒体、商业媒体凭借强势的话语权和丰富的内容资源,仍对集体记忆保有主导建构作用,记忆书写呈现多元竞合的状态。新技术作用下,记忆被去语境化,悬置背景成为碎片符号,同时又被再语境化,拼贴重组完成时空转换的想象体验。名人悼念现象中,新媒体既是载体又是中介,在断裂—内置的循环中,以一种景观化的方式形成了集体记忆与个体记忆、天然记忆与人工记忆的深层嵌套与互构。
The death of celebrities often stirs widespread mourning on new media. A flood of texts and images, abstract era symbols, and strong nostalgic atmosphere create a scene of collective grief. This study is based on the case of the network mourning of Wu Mengda, using collective memory and individual memory, anamnesis and hypomnesis as theory approaches. By collecting mourning contents on new media platforms, it aims to analyze how these two dualistic relations influence each other. New media brings about"autobiographical writing"of individual memory, which realizes the potential of self-centered natural memory writing, emotional feedback from quasi-social interaction and an intergenerational memory community.However, mainstream media and commercial media still play a leading role in the construction of collective memory with their dominant discourse power and rich content resources, making memory writing a state of multi-competition and cooperation. With new media technology, memory is decontextualized and suspended as a background of fragmented symbols, and at the same time, it is re-contextualized and collaged as an imaginary transformation in time and space. In the phenomenon of celebrity mourning, new media is both the carrier and the intermediary. In the cycle of rupture and built-in, new media forms a deep nesting and mutual construction of collective memory and individual memory, anamnesis and hypomnesis as a spectacle.
作者
潘雯智
杨鹏
PAN Wen-zhi;YANG Peng(School of Journalism,Fudan University,Shanghai 200433)
出处
《汕头大学学报（人文社会科学版）》
2021年第5期81-86,96,共7页
Journal of Shantou University(Humanities and Social Sciences Edition)
关键词
新媒体
集体记忆
个体记忆
天然记忆
人工记忆
名人悼念
new media
collective memory
individual memory
anamnesis
hypomnesis
celebrity mourning
