摘要
文章旨在探索杭州小热昏文创产品设计的途径,并引起群众对非遗文化传承推广的关注和重视。通过对文创产业整体情况的分析和对杭州小热昏艺术的调查研究,确定了杭州小热昏文创产品的文化性、情感性、创新性三大设计原则,从精神内涵和文化符号出发提取设计元素,采用情感化设计和叙事性设计两种方法进行产品设计,提出产品形式的时尚化转变,以助力杭州小热昏艺术等相关文创产品的良好表达,并以此推广和宣传杭州小热昏艺术为代表的曲艺文化。
The article aims to explore the ways of Hangzhou Xiaorehun cultural and creative product design,and arouse the public's attention and attention to the inheritance and promotion of intangible cultural heritage.Through the analysis of the overall situation of the cultural and creative industry and the investigation and research on the art of Hangzhou Xiaorehun,the three design principles of cultural,emotional and innovative products of Hangzhou Xiaorehun cultural and creative products have been determined,starting from the spiritual connotation and cultural symbols.Extract design elements,adopt two methods of emotional design and narrative design for product design,and propose a fashionable transformation of product form to help the good expression of Hangzhou Xiaorehun art and other related cultural and creative products,and to promote and publicize Hangzhou Folk art culture represented by Xiaorehun art.
作者
罗耀灿
柴静博
过山
LUO Yao-can;CHAI Jing-bo;GUO Shan(Hangzhou University of Electronic Science and Technology,Hangzhou,Zhejiang,310018)
关键词
杭州小热昏
文创产品
元素提取
产品设计
Hangzhou Xiaorehun Art
Cultural and Creative Products
Element Extraction
Product Design
