摘要
将中国传统书法元素运用于现代产品包装设计当中,这已是常见的设计现象,生活当中的成功案例为数众多。书法元素不仅能美化产品外观,彰显产品文化品位,是提高产品市场竞争力的重要手段。借由对优秀设计案例的探析,提出产品包装设计中国传统书法元素的运用原则。
It is a common design phenomenon to apply traditional Chinese calligraphy elements to modern product packaging design,and there are many successful cases in life.This can not only beautify the appearance of products,highlight the cultural taste of products,and improve the market competitiveness of products.Based on the analysis of excellent design cases,the application principles of Chinese traditional calligraphy elements in product packaging design are put forward.
作者
吴竞琳
信明琬
毛鸿达
WU Jing-lin;XIN Ming-wan;MAO Hong-da(Xiangnan university,Chenzhou 423000,China)
出处
《绿色包装》
2021年第12期102-105,共4页
Green Packaging
基金
2019年度湘南学院大学生创新创业训练计划项目(中国传统书法艺术在包装设计中的运用及审美研究)。
关键词
书法元素
产品包装设计
价值
运用原则
calligraphy element
product packaging design
value
utilization principle
