摘要
大数据已成为互联网公司运营的重要资源要素。本文基于双边市场视角研究了电商平台数据资产价值贡献方式,根据企业价值贡献理论建立企业价值指标体系,计算消费者及商家的用户价值;应用层次分析法研究数据资产对电商平台的贡献价值,构建起双边市场视角下数据资产价值评估模型;同时本文以拼多多为例进行了实证分析。研究发现,数据资产是平台经济的核心资产,其价格受平台经济的双边市场不对称定价特征影响,其价值大小由数据形成有价值贡献的产品或服务决定。数据资产评估有助于数据资源价值发现,有助于数据资源优化配置,有助于数字经济的高质量发展。
Big data has become an important resource element for the operation of Internet companies. Based on the perspective of two-sided markets, this paper studies the value contribution methods of data assets on e-commerce platforms, establishes a corporate value index system based on the theory of corporate value contribution, and calculates the user value of consumers and businesses;applies the analytic hierarchy process to study the contribution value of data assets to the e-commerce platform, To build a data asset value evaluation model from the perspective of a two-sided market;at the same time, this article uses Pinduoduo as an example to conduct an empirical analysis. The study found that data assets are the core assets of the platform economy, and their prices are affected by the asymmetric pricing characteristics of the two-sided market of the platform economy, and their value is determined by the products or services that the data makes valuable contributions. Data asset evaluation helps to discover the value of data resources, helps optimize the allocation of data resources, and contributes to the high-quality development of the digital economy.
作者
谢非
晋旭辉
Xie Fei;Jin Xuhui(Chongqing University of Technology,School of Economics and Finance,Chongqing 400054)
出处
《中国资产评估》
2021年第12期49-58,72,共11页
Appraisal Journal of China
基金
国家社会科学基金项目“贸易摩擦及人民币汇率失衡对我国进出口行业影响的异质性研究”(19XJY017)。
关键词
双边市场理论
数据资产价值
层次分析法
Two-sided Markets theory
Data Asset Value
Analytic Hierarchy Process
