摘要
疫情背景下催生了大量的生鲜电商平台,彼此间存在着激烈的竞争。相关研究表明生鲜电商想要脱颖而出其关键在于提高用户对于生鲜电商APP的持续使用意愿。因此,以期望确认理论模型和信息系统成功模型为基础基于用户体验的视角提出了新的理论研究模型。通过实证研究的方法,运用结构方程分析各变量对生鲜电商APP用户的持续使用意愿所产生的影响。结果表明,用户对信息系统的体验满意度对用户持续使用意愿产生正向的影响,而提升用户对信息系统的期望确认度、感知有用性、信息质量、平台质量和服务质量可以显著提升用户对信息系统的体验满意度。
Under the background of the epidemic,a large number of fresh food e-commerce platforms have been created.There is fierce competition between them.Related researches show that the key for fresh food e-commerce to stand out is to improve users’intentions to continue using fresh food e-commerce APP.Therefore,a new theoretical model based on expectation confirmation theory model and information system success model is proposed by users’views.Through the method of empirical research,the influence of each variable on the sustainable use intention of fresh food e-commerce APP users is analyzed by structural equation.The results show that the users’satisfaction with the information system has a positive impact on the users’intentions to continue using.In addition,improving expectation confirmation,perceived usefulness,information quality,system quality and service quality can significantly improve users’satisfaction with the experience of the information system.
作者
吴卿毅
袁仟
WU Qingyi;YUAN Qian(School of Economics and Management,Shanghai Polytechnic University,Shanghai 201209,China)
出处
《上海第二工业大学学报》
2021年第4期320-325,共6页
Journal of Shanghai Polytechnic University
基金
上海第二工业大学科研基金资助项目(EGD21QD05)资助。
关键词
生鲜电商
期望确认理论模型
信息系统成功模型
持续使用意愿
感知有用性
fresh food e-commerce
expectation confirmation theory model
information system success model
intention to continue using
perceived usefulness
