摘要
影视产业,从选择精美素材到影视传播利好,涵盖四个环节:影视创制准备(前期)、影视创制、精美影视产品和影视推广(产品、艺术和文化)。影视创制的三个核心要件和影视产业的三个基础要件是优选民族影视素材;故事脉络及主人公历史、文化溯源;影视角色和情节艺术再创造。以动画电影《白蛇缘起》为切入点,对影视创制的三个核心要件进行了探讨:选取具有民族性、艺术性,兼具普世性的民族传说、故事作为影视素材;对选定素材中的情节、人物、历史背景、自然环境进行历史、文化溯源;在具体的影视创制阶段,用国格意识、精品意识、工匠精神引领影视产品中主题、情节、角色、语言、动画、歌舞、音乐、场景(建筑)、符号、意象等的艺术再创造。为(动画)影视(产品)的艺术创制、影视产业的健康发展以及影视产品(艺术、文化)的有效推广提供启示和借鉴。
Film and television industry,from the selection of exquisite footage to the favorable transmission of films and televisions,covers four connections:film-television creation preparation(preliminary),film-television creation,quality film-television products,and film-television promotion(including film-television products,film-television art,and film-television culture).The three essential elements of film-television creation,also the three basic elements of film and television industry,are optimal national film-television materials,historic-and-cultural charm tracing of the plot and protagonists,art(re)creation of film-television roles and the plot.With the animated film White Snake as the starting point,the paper conducts a relatively in-depth research into the three essential elements of film-television creation:selecting national legends and stories with nationality,artistry and universality as film-television materials;tracing the plot,characters,historical background and natural environment in the adopted materials;artistically(re)creating the theme,plot,roles,language,animation,song and dance,music,scene(architecture),symbol and image in the(practical)film-television creation under the consciousness of national dignity,the consciousness of quality products and the spirit of craftsmanship,to provide inspirations for the artistic creation of(animation)film and television(products),the healthy development of film and television industry,and the effective(overseas)promotion of film and television products(art and culture).
作者
田学军
杨雪
魏然
郭旗
蔡洁
TIAN Xue-jun;YANG Xue;WEI Ran;GUO Qi;CAI Jie(College of Foreign Studies,Nanjing Agricultural University,Nanjing Jiangsu 210095;Department of Basic Courses,Logistics University of Chinese People's Armed Police Force,Tianjin 300309)
出处
《甘肃高师学报》
2021年第6期18-23,共6页
Journal of Gansu Normal Colleges
基金
国家留学基金全额奖学金项目“中国文化推广现状、路径和展望”(20130B320141)
教育科学规划教育部重点项目“教育国际化视阈下大学生跨文化学习能力影响因素及对策研究”(DIA140305)
南京农业大学SRT项目“女妖助力的影视文化产业发展策略研究——以白蛇和美杜莎为例”(1921C08)。
关键词
影视创作
《白蛇缘起》
核心要件
影视产业
film and television
White Snake
essential elements
research
enlightenment
