摘要
森林康养旅游对经济发展具有明显的促进作用。目前我国森林康养旅游发展面临资源整合不足、品牌特色不鲜明、体系不完善、定位不准、创新不够和专业人才欠缺等问题。建议采取加强生态系统保护、强化法制建设,科学规划开发、完善配套设施,找准方向目标、准确定位市场,打造好品牌,加大教育宣传和人才引进力度等措施,促进森林康养旅游业可持续发展。
Forest health tourism is very importmant for economic development.At present,the development of forest health tourism is faced with the problems of insufficient resource integration,unclear brand characteristics,imperfect system,inaccurate positioning,insufficient innovation and lack of professional talents.Therefore,it is proposed to strengthen the protection of ecosystem,strengthen the construction of legal system,scientifically plan and develop,improve matching facilities,find the right direction and target,accurately position the market,and build a good brand,strengthen education publicity and talent introduction to promote the sustainable development of forest health tourism.
作者
邓小辉
李雪芬
彭于玲
DENG Xiao-hui;LI Xue-fen;PENG Yu-ling(School of Management, Guang'an Vocational Technical College, Guang'an 638000, Sichuan, China)
出处
《江苏经贸职业技术学院学报》
2022年第1期29-32,共4页
Journal of Jiangsu Institute of Commerce
基金
四川省人文社会科学重点研究基地——四川革命老区发展研究中心2020年度项目“康养旅游产品开发与对策研究——以川东北地区为例”(2020034)
四川景观与游憩研究中心科研项目“乡村振兴背景下广安乡村康养旅游发展对策研究”(JGYQ2021016)。
关键词
森林康养
旅游产品
开发
forest rehabilitation
tourism products
development
