摘要
目前学界对于红色旅游流网络结构及影响因素研究不足。选取具有代表性的红色旅游目的地之一--遵义市为案例地,通过网络获取旅行社线路和网络游记,以社会网络理论与方法分析遵义市红色旅游流空间结构特征、网络节点特征以及网络结构影响因素,研究表明:(1)遵义市红色旅游流已经形成“两区多点”结构,热点区域呈“西北—东南”走向分布,景点内容主要表征为遵义会议和四渡赤水两大长征事件;(2)遵义红色旅游流空间网络结构的不均衡性突出,主要表现为“西密东疏”“西强东弱”;(3)红色旅游景点本身的历史纪念价值、旅游资源等级以及政府旅游政策倾向显著影响红色旅游流的空间网络结构。在此基础上提出遵义市红色旅游流空间网络优化策略:围绕“长征精神”“长征记忆”,以做大做强两个热点区域的红色旅游产业为导向;因地制宜地将地方文化特色与红色旅游结合;提倡遵义会议会址红色旅游集聚区转移部分红色旅游产业和功能;鼓励红色旅游冷点区域挖掘新时代红色旅游素材,差异化发展红色旅游。
The dynamics of tourism flow is one of the important indicators reflecting the development of the tourism industry in a region,and it has important practical significance for guiding the planning and management of tourism destinations.However,there is a lack of research on the network structure and influencing factors of the red tourism flow.This study takes Zunyi,one of China's representative red tourism destinations,as a case to analyze the spatial structure and influencing factors of its red tourism flow.First,obtain the travel agency routes and online travel notes of online travel portals at home and abroad through the Internet,and conduct a co-occurrence analysis of the red tourist attractions in Zunyi City.Secondly,it analyzes the spatial structure characteristics,network node characteristics and network structure influencing factors of Zunyi's red tourism flow with social network theory and methods.The research shows that:(1)The red tourism flow of Zunyi has formed a“two districts and multiple points”structure,and the hot spots are distributed in a“northwest-southeast”direction.The content of the scenic spots is mainly characterized by the Zunyi Conference and SiduChishui Long March events.The spatial network structure of the red tourism flow in Zunyi is unbalanced,which is mainly manifested as“west dense and eastsparse”,“west strong and east weak”;(2)From the point of view of the network structure characteristics of nodes,the cohesion of the Zunyi conference site in the main urban area of Zunyi City is greater than the diffusion capacity,indicating that the Zunyi meeting site tourist attraction ranks first among the red tourist attractions in the main urban area of Zunyi City.Relying on a good location and strong reputation,it integrates visits,tours,learning,training and other functions in one service.The attraction to red tourist tourists is strong,and it is in a monopoly position because of the lack of red tourist attractions of the same level around it;(3)The historical commemorative v
作者
贺小荣
徐海超
夏凡
He Xiaorong;Xu Haichao;Xia Fan(Tourism College,Hunan Normal University,Changsha 410081,China)
出处
《旅游论坛》
2021年第6期61-71,共11页
Tourism Forum
基金
国家社科基金后期资助项目“文化遗产活化研究”(21FGLB070)
湖南省教育厅科学研究重点项目“自然遗产旅游地应对气候变化的策略研究”(18A019)。
关键词
红色旅游
旅游流
网络结构
影响因素
社会网络分析
Red Tourism
tourism flow
network structure
influencing factors
social network analysis
