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新媒体背景下高校图书馆文化典籍推广策略研究——基于SWOT分析的视角 被引量:1

Research on the Promotion Strategy of University Library s Cultural Classics under the Background of New Media—Based on Perspective of SWOT Analysis
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摘要 大学生是中华优秀传统文化传承和创新的践行者,深度挖掘中华优秀传统文化典籍中的精髓是高校图书馆的职责和使命。文章基于SWOT分析的视角,对高校图书馆在文化典籍推广方面存在的优势、劣势、机会和挑战等要素进行系统分析,通过内外因素比较匹配形成相应的发展策略,即构建文化典籍数字化平台、重视大学生需求的调研、加强文化典籍推广宣传、加强复合型馆员的培养、利用多元化形式进行典籍推广、建立文化典籍推广长效机制、加强合作构建联盟机制,为高校图书馆在文化典籍推广方面提供借鉴参考。 College students are practitioners of the inheritance and innovation of Chinese excellent traditional culture.It is the responsibility and mission of university libraries to deeply excavate the essence of cultural classics.This paper based on perspective of SWOT analysis to systematically analyze the strengths,weaknesses,opportunities and threats of university libraries in the promotion of cultural classics,and through the comparison and matching of internal and external factors,the corresponding development strategies are formed,namely,constructing a digital platform for cultural classics,paying attention to the investigation of college students needs,strengthening the promotion of cultural classics,strengthening the cultivation of compound librarians,using diversified forms to promote classics,establishing a long-term mechanism for the promotion of cultural classics,and strengthening the cooperation and to build alliance mechanisms,so as to provide reference for the promotion of cultural classics in university libraries.
作者 何锐鹰 杨海华 He Rui-ying;Yang Hai-hua
出处 《河北科技图苑》 2021年第6期74-79,共6页 Hebei Library Journal of Science and Technology
基金 天津市艺术科学规划项目“‘文化+’战略背景下的图书馆、博物馆馆藏典籍文献开发与利用研究”(D16025)研究成果之一
关键词 新媒体 高校图书馆 文化典籍推广 SWOT分析 New Media University Library Promotion of Cultural Classics SWOT Analysis
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