摘要
在乡村旅游场域中旅游形象与乡风文明是两个独立但又彼此耦合的动态系统。旅游形象塑造与乡风文明建设的耦合机理包括主体耦合、要素耦合、价值耦合、制度耦合等维度,双方通过某种媒介或条件彼此影响。这种耦合机理决定乡村旅游场域中乡风文明的建设应该同步规划基础设施,避免要素重复建设;推行社区本位型乡村旅游模式,激发村民参与乡风文明建设的积极性;通过加强乡村文化生态的保护,夯实乡风文明的文化根基;通过普及旅游伦理教育让乡风文明建设成为每个人的自觉行为。
In the field of rural tourism,destination images and rural civilization are two independent dynamical systems with coupling mechanism,which includes different dimensions such as subject coupling,factor coupling,value coupling,system coupling and so on.The destination images and rural civilization influence each other through certain medium or condition.This coupling mechanism suggests that we should plan and share the infrastructure avoiding redundant construction of the factors,carry out community-based rural tourism model to inspire local residents'enthusiasm to participate in the construction of rural civilization,strengthen the protection of local cultural ecology to consolidate the cultural root of civilized custom,popularize the education of tourism ethics to make all of us follow local civilization consciously.
作者
杨征权
YANG Zheng-quan(Department of Economics and Management,Dazhou Vocational and Technical College,Dazhou,Sichuan 635001)
出处
《安徽农业科学》
CAS
2021年第24期262-264,275,共4页
Journal of Anhui Agricultural Sciences
基金
四川省新农村乡风文明建设研究中心课题(SCXF201621)。
关键词
乡村旅游场域
旅游形象
乡风文明
耦合机理
Rural tourism field
Destination images
Rural civilization
Coupling mechanism
