摘要
经济全球化的大背景下,各国之间的贸易往来频繁,随着电子商务的发展,跨境电商应运而生。供应链管理作为21世纪企业竞争的焦点,是跨境电商企业目前面临的一大难题。企业若想留住顾客,提升再购买意愿,就需要改善供应链管理质量,提升顾客的购物体验。本文探究了跨境进口电商的供应链管理质量对顾客再购买意愿的影响,以期为跨境电商平台增强企业竞争力提供一个新的思路。
In the context of economic globalization,trade between countries is frequent.With the development of e-commerce industry in full swing,cross-border e-commerce has emerged.As the focus of enterprise competition in the 21st century,supply chain management is a major problem faced by cross-border e-commerce enterprises.If enterprises want to retain customers and enhance their repurchase intention,they need to improve the quality of supply chain management and enhance customers'shopping experience.This paper explores the influence of supply chain management quality of cross-border import e-commerce on customers'repurchase intention,in order to provide a new idea for cross-border e-commerce platform to enhance the competitiveness of enterprises.
作者
郑继兴
刘建辉
Zheng Jixing;Liu Jianhui(School of Economics and Management,Qiqihar University,Qiqihar Heilongjiang 161006)
出处
《北方经贸》
2021年第12期15-18,共4页
Northern Economy and Trade
基金
齐齐哈尔大学研究生创新科研项目(YJSCX2020097)。
关键词
跨境电商
供应链管理质量
再购买意愿
Cross-border E-commerce
Quality of Supply Chain Management
Repurchase Intention
