摘要
创意是文化活的灵魂。文化创意为非遗的活态传承带来机遇,是其融入现代社会、进入大众生活的重要途径。当前,皖北非遗创意性传承中存在着创意缺失、优秀人才匮乏、趣味性不足、产品缺乏吸引力等问题。深入发掘皖北非遗文化内核、培育富有文化创造力的非遗文创复合型人才、对皖北非遗进行创造性转化和创新性发展、创新皖北非遗及其文创产品的营销传播手段,有助于拓宽皖北非遗的传承路径。
Creativity is the soul of culture.Cultural creativity brings opportunities for the active inheritance of intangible cultural heritage,and is an important way to integrate into modern society and enter the public life.At present,there are some problems in the creative inheritance of intangible cultural heritage in northern Anhui,such as lack of creativity,lack of excellent talents,lack of interest and lack of attractive products.It is helpful to broaden the inheritance path of northern Anhui intangible cultural heritage by deeply exploring the core of northern Anhui intangible cultural heritage culture,cultivating non-heritage creative compound talents with cultural creativity,creatively transforming and developing northern Anhui intangible cultural heritage,and innovating marketing communication means of northern Anhui intangible cultural heritage and cultural creative products.
作者
蒋月侠
JIANG Yuexia(School of Literature and Media,Suzhou University,Suzhou 234000,China)
出处
《宿州学院学报》
2021年第11期1-5,共5页
Journal of Suzhou University
基金
安徽省人文社科重点研究项目(SK2020A0544
SK2020A0525)
安徽省社会科学创新发展研究项目(2020cx237)
安徽省社科规划项目(AHSKY2017D105)
宿州学院人文社科重点研究项目(2020yzd20)。
关键词
皖北非遗
文化创意
复合型人才
科技
社群传播
Northern Anhui intangible cultural heritage
Cultural creativity
Compound talent
Science and technology
Community spread