摘要
当代视觉文化下,文创雪糕作为一种流行文创产品,其本身的设计以及与消费者的关系需要进行深入研究。本文从产品语意学的4个方面:语构、语意、语用、语境以及叙事学的角度,结合数据统计与图表分析来对文创雪糕的产品设计进行研究,结合消费者需求心理来探究背后的社会文化现象,并从文创雪糕显性语意和隐性语意探究了其文化性对消费者的传递表达。对文创雪糕深入研究,对后续中国社会文旅经济发展乃至整个社会文化体系的构建都有一定的作用。
Under the contemporary Chinese visual culture,as a popular cultural and creative product,the ice cream should be deeply thought about its own design and the relationship with consumers.From four aspects of product semantics,namely,structure,semantics,pragmatics,context and Narratology,this paper studies the product design of cultural creative ice cream by data statistics and chart analysis,and explores the social and cultural phenomena behind it by combining consumer demand psychology.Then it probes into the transmission and expression of its culture to consumers from the explicit and implicit meanings of cultural creation ice cream.The in-depth study of it will play a certain role in the subsequent development of Chinese society,culture,tourism and economy and even the construction of the whole social and cultural system.
作者
詹珺桐
ZHAN Juntong(Xihua University,Chengdu 610000,China)
出处
《现代食品》
2021年第21期50-52,共3页
Modern Food
关键词
文创雪糕
视觉文化
文化旅行
产品语意
cultural creativity ice cream
visual culture
cultural travel
product semantic
