摘要
目的通过对不同时代文化背景下所需求美的形式的运用,重新追溯以往的口红形态演变认知体系,以深化现如今口红文创系列产品的方法实践认知。方法立足当前文化创新的支持政策,结合当下文创商品开发的市场需求传承文化,通过对消费者的心理分析加以形态化研究;通过亲和图建立市场联系;重新阐述现代消费者审美观念与传统造物之间的隔阂与路径。结论结合实际案例深入挖掘口红内涵寓意,在传统文创造物手段中寻找其市场价值。从而吸引大众消费,进而更好地为传统文化产品提高附加价值。
Through the use of the forms of beauty needed in different times and cultural backgrounds,to re trace the cognitive system of lipstick form evolution in the past,so as to deepen the practical cognition of lipstick cultural and creative products.Based on the current support policy of cultural innovation,combined with the current market demand of cultural and creative commodity development,inheriting culture,through the analysis of consumers'psychology,to conduct morphological research.Establish market connection through affinity diagram.This paper expounds the estrangement and path between modern consumers'aesthetic concept and traditional creation.Combined with the actual cases,the connotation of lipstick is deeply explored,and the market value is found in the traditional means of cultural creation.So as to attract the public consumption,and improve the added value of traditional cultural products.
作者
谢晶
陈虹
XIE Jing;CHEN Hong(Gongqing College of Nanchang University,Jiujiang 332020,China)
出处
《包装工程》
CAS
北大核心
2021年第22期298-303,共6页
Packaging Engineering
关键词
文化传承
口红文创
隐喻
文化产业
inheritance element
lipstick cultural and creative product
metaphor
cultural industry
