摘要
国际贸易带动我国货代行业迅猛发展。但自2019年底以来,受到新冠肺炎疫情及中美贸易战的影响,叠加全球经济萎靡不振,外贸形势的低迷使得货代行业发展进入了短暂的寒冬时期。如何应对复杂的国内外形势?如何解决企业的生存与发展问题?文章在企业调研、专家访谈的基础上,运用SWOT分析工具及定量战略矩阵(QSPM)的研究方法,以A国际货运代理公司为研究对象,通过对公司内外部环境、经营状况等进行分析,为公司制定一条切合自身实际的发展策略。
With the continuous promotion of international trade,China's international freight forwarding industry has achieved rapid development.However,since the end of 2019,a wintry hush has settled over the freight forwarding industry,due to the influence of the COVID-19 epidemic and trade disputes between China and the United States,also because of the current market economy and the situation of international trade downturn.How shall we respond to the intricate domestic and international developments?How to solve the problem of survival and development of enterprises?On the basis of enterprise survey and interviews with specialists,this paper is focused on the research of A international freight forwarding company,in order to get full acknowledge of A company's current status,internal and external environment,etc.We can apply the QSPM and SWOT theories and make a helpful business strategy for A company,according to the detailed analysis of above key factors.
作者
曹海林
曹先亮
王慧颖
CAO Hailin;CAO Xianliang;WANG Huiying(Kunshan Dengyun College of Science and Technology,Kunshan 215300,China)
出处
《物流科技》
2021年第12期30-35,共6页
Logistics Sci-Tech
基金
2020中国物流与采购联合会课题项目(2020CSLKT3-052)。
关键词
国际货运代理
SWOT
发展战略
战略实施
international freight forwarder
SWOT
development strategy
strategy implementation
