期刊文献+

自媒体背景下高校校园文化建设摭探

Exploration of the Construction of Campus Culture in Colleges and Universities under the Background of We Media
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摘要 为有效拓展教学领域开放而包容的空间,教师需要借助自媒体优势,挖掘出自媒体传播的价值,以落实立德树人的根本任务。文章分析自媒体时代改良高校校园文化建设内容的必要性及自媒体与高校校园文化建设的内在关联,探讨自媒体背景下高校校园文化建设中出现的问题,指出自媒体背景下高校校园文化建设的创新策略:加大舆论指导和校园网络管理力度;不断创新校园文化内容,促进自媒体有效对接;加强新媒体平台建设,促进多媒体融合。 In order to effectively expand the open and inclusive space in the teaching field,teachers need to tap the value of we media communication with the help of the advantages of we media,so as to implement the fundamental task of foster character and civic virtue and cultivating people.This paper analyzes the necessity of improving the content of university campus culture construction in the era of we media and the internal relationship between we media and university campus culture construction,discusses the problems in the construction of university campus culture under the background of we media,and points out the innovative strategies of university campus culture construction under the background of we media:strengthening the guidance of public opinion and school network management;continuously innovate the campus cultural content and promote the effective connection of we media;strengthen the construction of new media platform and promote multimedia integration.
作者 谢铭 Xie Ming(Labour Union of Hunan Financial&Industrial Vocational-technical College,Hengyang 421002,China)
出处 《成才之路》 2022年第3期43-45,共3页 Way of Success
关键词 高校 自媒体 校园文化 实践 创新 colleges and universities we media campus culture practice innovate
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