摘要
自2013年中央1号文件提出家庭农场的概念后,家庭农场在中国得到了迅速的发展,已成为中国具有重要意义的新型农业经营主体。本文从品牌传播的角度,对江苏徐州家庭农场发展现状及品牌传播环境进行了分析,从而提出了促进江苏徐州家庭农场品牌传播的对策措施,以期为家庭农场未来的发展与建设提供决策参考。
Since the concept of family farm was put forward in document No.1 of the Central Committee in 2013,family farm has developed rapidly in China and has become a new type of agricultural management subject of great significance in China.This paper analyzes the present situation and brand communication environment of Xuzhou family farm in Jiangsu Province from the perspective of brand communication,and puts forward some countermeasures to promote the brand communication of Xuzhou family farm in Jiangsu Province.In order to provide decision-making reference for the future development and construction of family farm.
作者
吴霜
WU Shuang(Jiangsu Normal University Xuzhou,Jiangsu 221116)
出处
《现代农业研究》
2021年第12期16-18,共3页
Modern Agriculture Research
关键词
品牌传播
家庭农场
徐州市
brand communication
family farm
Xuzhou
