摘要
以金山岭长城为研究对象,利用基于互联网大数据的百度指数分析了金山岭长城的客源市场特征,采用游客网络评价分析了旅游体验、金山岭长城形象的感知与体验的感知。通过客源市场特征与旅游体验的分析,得出游客对于金山岭长城接受度较高,旅游体验总体较好的结论。但从景观、游客活动、服务设施、历史文化、情感态度等方面的分析来看,仍存在一些问题亟待解决,进而基于此对金山岭长城景区的保护与发展提出相关建议。
Taking Jinshanling Great Wall as the research object,this paper uses Baidu Index based on Internet data to analyze the characteristics of Jinshanling Great Wall's tourist market,and uses tourists'online evaluation to analyze tourism experience,including the image perception and experience perception of Jinshanling Great Wall.Through the analysis of the characteristics of tourist market and tourism experience,it is concluded that tourists have a higher acceptance of Jinshanling Great Wall and a better overall tourism experience.However,from the perspective of landscape,tourist activities,service facilities,history and culture,emotional attitude,there are still some problems to be solved.Based on this,this paper puts forward some suggestions for the protection and development of Jinshanling Great Wall.
作者
牟丽君
王红宝
许亚丽
李开霁
武笑玺
MU Li-jun;WANG Hong-bao;XU Ya-li;LI Kai-ji;WU Xiao-xi(Hebei GEO University,Shijiazhuang 050031,China)
出处
《河北地质大学学报》
2021年第6期133-137,共5页
Journal of Hebei Geo University
基金
河北传统文化研究项目(HB19WH10)。
关键词
金山岭长城
旅游体验
百度指数
网络文本分析
Jinshanling Great Wall
tourism experience
Baidu Index
network text analysis
