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基于“两微一抖”的高校汽车专业学生思想引领工作探究

Research on the Ideological Guidance of Auto Majors in Colleges and Universities Based on “Two Weaks and One Shake”
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摘要 新媒体环境下,微博、微信和抖音(简称"两微一抖")等高校学生群体喜闻乐见的新媒体平台成为高校汽车专业大学生思想引领工作的新阵地。"两微一抖"的运用丰富了思想引领工作的手段,提高了思想引领的效果,提升了高校汽车专业学生思政工作的有效性。高校要组建较为专业的"两微一抖"宣传队伍,打造多维平台和高质量产品,健全监督管理机制,促进"两微一抖"更好的在思想引领工作中发挥功效。 In the new media environment,new media platforms that are popular among college students,such as Weibo,WeChat,and Douyin ("Two Micro and One Shake"),have become new frontiers for the ideological leadership of college automotive students.The use of "two micros and one shake" has enriched the means of ideological guidance,improved the effect of ideological guidance,and improved the effectiveness of ideological and political work for college automotive students.Colleges and universities should form a more professional "two micros and one shake" propaganda team,build a multi-dimensional platform and high-quality products,improve the supervision and management mechanism,and promote the "two micros and one shake" to better play its role in ideological guidance.
作者 张璐 Zhang Lu
出处 《时代汽车》 2021年第23期57-58,共2页 Auto Time
基金 陕西财经职业技术学院课题“基于‘两微一抖’的高校共青团思想引领工作探究”(2020sczy10)研究成果。
关键词 “两微一抖” 汽车专业大学生 思想引领 "Two Micros and One Shake" college students majoring in automobile leading ideas
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