摘要
近年来,随着"三农"政策的不断深入,在国内大力发展乡村旅游经济已成为乡村振兴战略的重要抓手,在此大环境下,以共享经济与乡村旅游相融合的共享农庄新兴产业应运而生。当前,国内共享农庄的发展仍处于起步阶段,其本质又是较为复杂的农业新业态,因此在其意义、优势以及标准化建设等方面的研究与探索尚较为薄弱。本文聚焦如何推动共享农庄高质量发展这一问题,利用层次分析法,对国内传统旅游农庄、田园综合体与共享农庄的发展因素进行实证分析,最后,根据实证结果,结合当前国内共享农庄发展现状,探索以标准化建设提升共享农庄发展质量,为着力推动乡村振兴战略提出思路与举措。
In recent years,with the implementation of the policies related to agriculture,farmer and rural area,developing rural tourism economy in China has become an important measure of the Rural Revitalization Strategy.In this context,the emerging industry of shared farm integrating sharing economy and rural tourism came into being.At present,the development of domestic shared farms is still in its infancy,but it is a more complex new agricultural format.The research and exploration on its significance,advantages and standardization are still relatively poor.This paper focuses on how to promote the high-quality development of shared farms,and makes an empirical analysis of the development factors of domestic traditional tourism farms,pastoral complexes and shared farms by using analytic hierarchy process.Finally,according to the empirical results and combined with the current development situation of domestic shared farms,this paper explores how to improve the quality of shared farms by standardization,putting forward ideas and measures on promoting the strategy of Rural Revitalization.
作者
张铭磊
刘欣
ZHANG Ming-lei;LIU Xin(China Jiliang University)
出处
《标准科学》
2021年第10期45-49,共5页
Standard Science
基金
浙江省科技计划项目“标准技术管理专项——农业标准化区域建设、服务和管理支出——新时代背景下农村人居环境标准化关键技术研究”(项目编号:2013811)
“浙江省农村生活垃圾治理标准体系构建与实施保障机制研究”(项目编号:2019C25005)资助。
关键词
乡村振兴
共享农庄
层次分析法
发展优势
标准化建设
rural revitalization
sharing farm
analytic hierarchy process
development advantages
standardization construction
