摘要
随着中国主题公园产业发展进入新的发展阶段,以增量为主的发展模式难以为继.随着消费需求的不断升级,主题公园切实提升体验品质变得愈加重要.在此背景下,针对主题公园沉浸式体验进行解读,提出主题公园沉浸式体验景观设计应以创造高品质的品牌内容、营造多维的复合式沉浸体验、实现商业价值的不断提升为目标,通过以IP文化为根基,以故事为导向,以人的情感为中心,打造出深度互动的"沉浸世界"的设计方法,最终给游人创造出独一无二的多维复合沉浸式体验,创造出独特的场所精神.
As the theme park industry in China is developing to a new stage,the incremental development model has become unsustainable.Continuous escalation of consumer demand makes it increasingly important for theme parks to effectively improve the experience quality.In this context,this research discussed the immersive experience of theme parks,proposing that design of theme parks for immersive landscape experience should aim at creating high-quality brand content,creating a multi-dimensional,multi-folding immersive experience,and achieving continuous improvement of commercial value.This kind of design should be IP culture-based,story-oriented,and human emotions focused,so as to develop a style of design that is deeply interactive and immersive,and finally grant visitors a unique multi-dimensional multi-folding immersive experience and frame a unique spirit of the place.
作者
杨小庆
Yang Xiaoqing(School of Art and Design,Anhui Institute of Information Technology,Wuhu 241000,China)
出处
《洛阳师范学院学报》
2021年第11期45-48,共4页
Journal of Luoyang Normal University
基金
安徽省高校优秀青年人才支持计划项目(gxyq2019051)。
关键词
沉浸式体验
景观设计
主题公园
immersive experience
landscape design
theme park
