摘要
为使汽车企业能尽快立足于市场中,并且占据更多的市场份额,迎合时代发展的步伐,将大数据技术应用在日常市场服务营销过程中,借此来提升汽车市场服务营销的效率。介绍了大数据技术及其特点,又概述了大数据技术背景下汽车市场服务营销的特点,概述了大数据技术对汽车市场营销产生的影响,分析了当前市场下汽车营销服务面临的问题,最后针对问题提出了几点解决方案措施,仅供参考。
In order to enable automobile enterprises to base themselves on the market as soon as possible,occupy more market share,and meet the pace of the development of the times,big data technology is applied to the daily marketing service marketing process,so as to improve the efficiency of automobile marketing service marketing.This paper introduces big data technology and its characteristics,summarizes the characteristics of automobile marketing service marketing under the background of big data technology,summarizes the impact of big data technology on automobile marketing,analyzes the problems faced by automobile marketing service in the current market,and finally puts forward some solutions and measures for reference only.
作者
宋微
SONG Wei(Changchun Automobile Industry Institute,Changchun 130000,China)
出处
《内燃机与配件》
2021年第23期201-202,共2页
Internal Combustion Engine & Parts
基金
课题批准单位:吉林省高等教育学会
课题名称:产教融合背景下“精品在线课程”教学实践研究——以汽车市场营销与策划课程为例(课题编号:JGJX2021D686)。
关键词
大数据
汽车市场
服务营销
big data
automobile market
service marketing
