摘要
商业混淆行为是一种常见的不正当竞争行为,一些竞争者以假冒、仿冒的手段来侵害其他合法竞争者的利益,造成混淆,扰乱正常的市场竞争秩序。"擅自使用相同或相似的商品包装、装潢等标识"是《反不正当竞争法》中明确规定的商业混淆行为。在强调多元化经济的时代,商品包装装潢在市场竞争中扮演着越发重要的角色,投机者利用与他人易造成混淆的商品包装、装潢来误导消费者的选择,损害竞争秩序。因此,对商品包装、装潢的法律保护十分重要。
Commercial confusion is a common unfair competition behavior.Some competitors infringe on the interests of other legitimate competitors by means of counterfeiting and counterfeiting,resulting in confu-sion and disturbing the normal market competition order"Unauthorized use of the same or similar commodity packaging,decoration and other marks"is a commercial confusion act clearly stipulated in the anti unfair competition law.In the era of emphasizing diversified economy,commodity packaging and decoration plays an in-creasingly important role in market competition.Speculators use commodity packaging and decoration that are easy to confuse with others to mislead consumers’choices and damage the competition order.Therefore,the le-gal protection of commodity packaging and decoration is very important.
作者
马晓莉
MA Xiao-li(East China University of Political Science and Law,201620,Shanghai,China)
出处
《特区经济》
2021年第10期121-123,共3页
Special Zone Economy
关键词
不正当竞争
商业混淆
商品包装装潢
unfair competition
Commercial confusion
commodity packaging
