摘要
随着科技的不断进步,媒体传播的作用已广泛渗透到我们日常生活的方方面面,以报刊、广播、电视为代表的传统媒体对事件的深度剖析和报道为人们呈现了更多、更深入、更透彻的资讯,以互联网、微信、微博为代表的新媒体利用短、平、快的特点,高效、便捷地将各种信息传递给人们。人们的日常生活离不开各种类型的媒体,而传统媒体和新媒体各具优势、互为补充,谁都不能替代谁。那么,如何推动传统媒体和新媒体融合发展就成为时代发展的重要课题。本文从传统媒体使用现状和新媒体使用现状入手,分析了传统媒体和新媒体分别面临的挑战,提出了传统媒体与新媒体融合发展的必要性,阐述了传统媒体与新媒体融合发展的现状,剖析了存在的问题,进而提出了传统媒体与新媒体融合发展的路径,对于提升文明传播的整体实力,增强文化发展的影响力、渗透力和吸引力,提高国家的文化软实力,具有极其重要的意义。
With the constant progress of science and technology,the role of the media,has been widely penetrated into every aspect of our daily life,represented by newspaper,radio,telev ision,traditional media depth profiling of events and reports for the people presented more,deeper and more thorough information.New media represented by Intermnet,WeChat and Weibo use the characteristics of short,flat and fast to transmit all kinds of information to people efficiently and conveniently.Different types of media are indispensable to people's daily life.Traditional media and new media have their own advan-lages and complement each other.Neither can replace the other.Therefore,how to.promote the integrated development of traditional media and new me-dia has become an important topic of the development of the times.Starting with the current situation of the use of traditional media and new media,this paper expounds the present situation.of the integration and development of traditional media and new media,analyzes the existing problems.and then puts forward the path of the integration and development of traditional media and new media,which.is of great significance for enhancing the overall strength of civilization communication,enhancing the influence.penetration and attraction of cultural development,and improving the cultural soft power of the country.
作者
李妍
赵鑫鹏
Li Yan;Zhao Xinpeng
出处
《理论界》
2021年第11期84-89,共6页
Theory Horizon
关键词
传统媒体
新媒体
融合
路径
traditional media
new media
Integration
path
