摘要
短视频的快速发展,为更好地挖掘龙泉青瓷的文化和市场价值提供了新机遇。2009年,龙泉青瓷传统烧制技艺被列入人类非物质文化遗产保护代表作名录,奠定了龙泉青瓷的国际地位和文化高度,但其传播效果却不尽如人意。本研究以抖音平台为例,先对龙泉青瓷类短视频的传播背景进行分析,再分析当下抖音平台中龙泉青瓷类短视频的传播效果。针对其传播效果的不足之处,提出具体的策略,以期有助于龙泉青瓷文化的传播和传承。
The rapid development of short videos provides a new opportunity to better tap the cultural and market value of Longquan celadon.In 2009,the traditional firing technique of Longquan celadon was inscribed on the list of representative works of human intangible cultural heritage,which established the international status and cultural fame of Longquan celadon,but its communication effect was not satisfactory.Taking Tiktok platform as an example,this paper first analyzes the publicity background of Tiktok short videos on Longquan celadon,and then analyzes the communication effect of these short videos.In view of the drawbacks,this paper puts forward specific strategies in order to contribute to the spread and inheritance of Longquan celadon culture.
作者
郁从蕾
YU Conglei(Faculty of China Celadon,Lishui University,Lishui 323000,Zhejiang)
出处
《丽水学院学报》
2021年第6期69-74,共6页
Journal of Lishui University
关键词
龙泉青瓷
短视频
抖音
传播
Longquan celadon
short video
Tiktok
spread
