摘要
在“互联网+农产品营销”模式日渐成熟的背景下,本文基于“互联网+”的视角,介绍了抚松县特色农产品概况和网络营销模式现状,并基于对特色农产品网络营销过程中存在问题的分析,提出了抚松县特色农产品网络营销模式的发展趋势和相关对策建议。
Under the background of the maturity of the“Internet+agricultural product marketing”model,this article introduces the overview of characteristic agricultural products in Fusong County and the status quo of the network marketing model from the perspective of“Internet+”.Based on the problems in the process of network marketing of characteristic agricultural products,this paper analyzes the development trend of the network marketing model of characteristic agricultural products in Fusong county and relevant countermeasures and suggestions are put forward.
作者
宋佳林
李忠慧
温鑫
刘绍熹
SONG Jialin;LI Zhonghui;WEN Xin;LIU Shaoxi(School of Economics and Managment,Jilin Agriculture University,Changchun 130118)
出处
《吉林农业科技学院学报》
2021年第5期51-54,共4页
Journal of Jilin Agricultural Science and Technology University
基金
中国工程院咨询研究重点项目子课题(2019-JL-1-3)。
关键词
“互联网+”
抚松县
特色农产品
网络营销模式
“Internet+”
Fusong County
characteristic agricultural products
network marketing model