摘要
随着我国社会的发展和大众审美水平的提升,消费者对食品质量和包装设计要求越来越高。在多途径的买方时代,为了提升产品竞争力,生产厂家不断在包装设计的延伸功能加大投入,以期最大限度吸引新时代的消费者。本文以此为视角,针对目前视觉传达技术的特点和消费者认知规律,分析了现阶段食品类包装设计的价值和理念,最后提出了将视觉传达技术融入食品包装设计的具体对策及发展趋势,旨在为解决定位不准、同质化严重的食品类包装设计提供参考依据。
With the development of our society and the improvement of the public aesthetic level,consumers have higher and higher requirements for food quality and packaging design.In the era of multi-channel buyers,in order to enhance the competitiveness of products,manufacturers continue to increase investment in packaging extension function design,in order to maximize the appeal to consumers in the new era.According to the characteristics of the current visual communication information and consumer cognition rule,this paperanalyzes the present food value and idea of packaging designbased on the forgoing reasons.The final visual communication technology is put forward as concrete countermeasures and development trend of food packaging,aiming at solving the problem of inaccurate positioning and serious homogeneity in food packaging.
作者
杜欣芸
DU Xinyun(Academy of Arts,Guangdong Business and Technology University,Zhaoqing 510850)
出处
《吉林农业科技学院学报》
2021年第5期36-38,75,共4页
Journal of Jilin Agricultural Science and Technology University
基金
广东省教育厅高校青年创新人才项目(2020WQNCX094)。
关键词
视觉传达技术
食品
包装设计
visual communication technology
food
packaging design
