摘要
“两微一端”作为新媒体领域的重要平台,当下已成为高校党务工作者及学生群体接收信息的主要媒介。以“两微一端”在浙江师范大学党建工作中的应用路径创新为切入点,通过问卷调查和实地访谈,发现“两微一端”提供了主客体互动平台,对学生的影响逐渐加深,也存在“两微一端”与高校党建工作融合度不高、信息交互性不强、陷入碎片化信息接收困境等问题。需要击破校园“数据孤岛”,提升协同性;唱响校园“好声音”,增强实效性;线上线下“同心圆”,提高“两微一端”与高校党建工作互动性。
As an important platform in the field of new media,“WeChat,Weibo and Application”have now become the main media for CPC construction workers and student groups in universities to receive information.The article takes the innovation of the application path of the“WeChat,Weibo and Application”in the CPC construction work of Zhejiang Normal University as the starting point for thinking.Through questionnaire surveys and on-site interviews,it is found that the“WeChat,Weibo and Application”provides a platform for subject and object interaction,which has gradually deepened the impact on students.There are also problems such as“WeChat,Weibo and Application”has a low degree of integration with the CPC construction work of universities,the lack of information interaction,and difficulties in receiving fragmented information.It is necessary to break the campus“data island”and improve the synergy;to sing the“good voice”of the campus and enhance the effectiveness;realize online and offline“concentric circles”to improve the interaction between“WeChat,Weibo and Application”and CPC construction work of universities.
作者
莫世亮
王君瑞
MO Shiliang;WANG Junrui(Faculty of Humanities,Zhejiang Normal University,Jinhua 321004;Faculty of Education,Beijing Normal University,Beijing 100089,China)
出处
《宁波教育学院学报》
2021年第5期87-90,共4页
Journal of Ningbo Institute of Education
基金
浙江省哲学社会科学思政项目‚长三角地区大学生社会主义核心价值观认同教育研究——基于20所高校的调查与分析‛(19GXSZ10YB)。
关键词
高校党建
“两微一端”
路径研究
CPC construction in university
“WeChat,Weibo and Application”
path research
