摘要
静宁苹果产业通过扩规模、强基础、务精品、拓市场,创品牌,也成为全国苹果产业的品牌示范,社会效益显著,文章总结了静宁县苹果区域品牌化建设的主要做法,强调了规模发展是基石,内强素质是关键,外树形象是突破。
Jingning Apple industry through expanding the scale,strong foundation,service quality,expand the market,create a brand,become the national apple industry brand demonstration,social benefits are significant.The article summarizes the main practice of apple regional brand construction in Jingning County,emphasizing that scale development is the cornerstone,internal strong quality is the key,and the image of the tree is a breakthrough.
作者
王田利
WANG Tianli(Jingning Forestry and Grassland Bureau,Gansu Province,Jingning 743400,China)
出处
《果树资源学报》
2021年第6期75-77,共3页
Journal of Fruit Resources
关键词
静宁
苹果
品牌建设
主要做法
Jingning
apple
brand building
main methods
