摘要
随着社会的快速发展,互联网的使用率越来越高。目前,人们对物质生活的需求逐渐提高,通过互联网,网红经济发展十分迅速。我国网红经济处于发展旺盛的阶段并拥有较强大的规模。网红经济的主要发起者由不同种类群体组成,通过直播、短视频录制等方式进行产品推广与销售进而影响了人们的消费与生活。通过短视频平台,例如抖音、快手、微博短视频、火山小视频等App,网红逐渐扩大自己的宣传力并进行引领与销售。该文通过在互联网时代背景下分析网红经济的发展现状与存在的问题进行总结以及给予相关建议。
With the rapid development of society,the utilization rate of the Internet is higher and higher.At present,people’s needs for material life are gradually increasing,and the Internet celebrity economy is developing very rapidly through the Internet.China’s online Red economy is in a vigorous stage of development and has a strong scale.The main initiators of the Internet celebrity economy are composed of different types of groups.They promote and sell products through live broadcasting and short video recording,which has affected people’s consumption and life.Through short video platforms,such as Tiktok,Kwai,Microblog short video,Huoshan and other Apps,Internet celebrities gradually expand their publicity power and lead and sell.This paper analyzes the development status and existing problems of Internet celebrity economy in the context of the Internet era,and gives relevant suggestions.
作者
李喆
LI Zhe(LNU-MSU College of International Business,Dalian,Liaoning Province,116300 China)
出处
《科技资讯》
2021年第25期168-170,共3页
Science & Technology Information
关键词
网红经济
互联网时代
发展现状
建议
Internet celebrity economy
Internet era
Development status
Suggestions
