摘要
目的通过调查公众对2018年初流感流行期间风险沟通效果满意度,探究其主要影响因素,为改善风险沟通效果提供参考建议。方法2018年1—3月,运用网络调查法对2796人开展关于流感的风险认知与行为、风险沟通效果满意度的调查,运用的方法主要有描述性统计分析法,χ2检验以及多因素logistic回归分析法。结果70.92%(71/100)的居民对本次流感事件的风险沟通效果表示满意,29.08%(29/100)的人认为不太满意(χ2=340.69,P=0.000)。多因素logistic回归分析显示,居住地为农村(OR=2.046),大专以下文化程度的居民(OR=2.723),居民具有正向情绪(OR=1.369),关注本次流感信息报道(OR=3.245),信任政府(OR=1.894),利用新媒体互动(OR=1.923)以及运用新媒体搜索相关信息(OR=1.763)是提高风险沟通效果满意度的积极因素。结论为改善沟通效果,政府部门应充分利用新媒体传播方式与公众建构良好互动关系,可以充分运用公众关注度较高的新媒体沟通方式,如官方微博微信,强化与公众间的双向互动关系,同时优化政府信息沟通渠道,打破信息垄断,不断满足公众的风险信息需求,及时发布权威信息,有效疏导公众恐慌情绪,赢得公众的信任与支持,促进风险沟通效果的改善。
Objective To examine the satisfaction to risk communication and its main influencing factors in the public during an influenza epidemic in early 2018 in China and to provide references for improving the effectiveness of risk communication in health emergency response. Methods An online survey was conducted among 2 960 net users in China during a period of influenza epidemic from January to March 2018. A questionnaire on the satisfaction to public health risk communication was designed and distributed via Wechat and QQ platform. Descriptive statistics, Chi-square test, and multivariate logistic regression were used in data analyses. Results Valid information were collected from 2 796 respondents(45.71% males and 54.29% females) aged 18 - 78 years. Of the respondents, 70.92% reported being satisfied with the public health risk communication on the influenza epidemic but 29.08% reported unsatisfaction, with a significant difference(χ2 = 340.69, P < 0.001). Multivariate logistic regression analysis revealed that the respondents with following characteristics were more likely to report the satisfaction to their perceived risk communication related to the epidemic: living in a rural region(odd ratio [OR] = 2.046), with an education of junior college and below(OR = 2.723), reporting a positive emotion(OR = 1.369), paying an attention to the influenza epidemic-related information(OR = 3.245), being confidence in governmental administration(OR = 1.894), being interactive with the information in new media(OR = 1.923), and searching for relevant information via new media(OR = 1.763). Conclusion Government departments could make a full use of new media to improve the effectiveness of health risk communication in response to public health emergencies.
作者
陈超亿
徐威
张桥
王晓菲
王心瑶
代亚君
王丽敏
刘爱书
郝艳华
CHEN Chao-yi;XU Wei;ZHANG Qiao(Department of Social Medicine,School of Health Management,Harbin Medical University,Harbin,Heilongjiang Province 150081,China;不详)
出处
《中国公共卫生》
CSCD
北大核心
2021年第9期1349-1353,共5页
Chinese Journal of Public Health
基金
国家自然科学基金(71673072)。
关键词
流感
突发公共卫生事件
风险沟通效果
满意度
信息公开
情绪
influenza
public health emergency
risk communication effectiveness
satisfaction
information disclosure
emotion
