摘要
论文在剖析互联网思维内涵与特征基础上,从学术期刊的生态环境、传播模式、传播内容出发分析学术期刊传播现状与传播特点,阐明互联网思维之于学术期刊知识传播的重要价值。进而从基于意识引领的传受关系重构、基于知识引领的传播内容创新、基于技术引领的传播体系创建三个方面,提出基于互联网思维的学术期刊传播力提升策略,以期推动我国学术期刊传播质量与学术影响力的提升。
Based on an analysis of the connotation and characteristics of Internet thinking,this paper analyzes the current situation and characteristics of academic journal’s communication from its environment,model,and content,and elucidates the importance of Internet thinking on knowledge communication.In addition,it puts forward promotion strategies of academic journals’communication based on Internet thinking from the following three aspects:the reconstruction of the relationship between mass-media and receivers based on consciousness guidance,the innovation of communication content based on knowledge guidance,and the construction of communication system based on technology guidance,in the hope of promoting the communication quality and academic influence of domestic academic journals.
作者
尹达
杨海平
Yin Da;Yang Haiping
出处
《新世纪图书馆》
CSSCI
2021年第10期14-19,共6页
New Century Library
基金
2018年度新闻出版部级社科研究项目“我国报刊业优化升级研究”(项目编号:2018-6-1)研究成果之一。
关键词
学术期刊
互联网思维
传播力
传播生态
知识服务
Academic journals
Internet thinking
Communication ability
Communication ecology
Knowledge service
