摘要
在江南地理空间中,产生与孕育众多名士,这些名士的形象气质与精神价值,成为江南发展的宝贵财富,他们也是闻名世界的名士群体。不断培育名士、崇尚名人与传播名气,正是江南城镇空间的独特魅力与价值取向。我们要对那些戏谑名士的丑恶传播事件进行严厉批评,打造风清气朗与如沐春风的公共传播空间,不断改善城镇培育名士的社会土壤与体制机制,让江南城镇名士竞相彰显才华与创造奇迹,把名士形象与精神价值内化于心、传播于世,积极提升江南城镇在世界城市群的核心竞争力、传播力与影响力。
In the geographical space of Jiangnan,many famous people are produced and nurtured.The image,temperament and spiritual value of these famous people have become the precious wealth of the development of Jiangnan,and they are also the famous groups in the world.It is the unique charm and value orientation of Jiangnan urban space to constantly cultivate famous people,advocate celebrities and spread fame.We should try hard on the ugly communication events of those famous scoffers,create a public communication space that is lively and refreshing,constantly improve the social soil and institutional mechanism for the cultivation of famous people in cities and towns,let the famous people in the south of the Yangtze River compete to show their talent and create miracles,internalize the image and spiritual value of famous people and spread it to the world,and actively enhance the core competitiveness,communication power and influence of the towns in the south of the Yangtze River in the world urban agglomeration.
出处
《语言与文化论坛》
2021年第1期271-278,共8页
Forums of Language and Culture
基金
2019年度国家社科项目青年课题“当代城市公共宣传图像的接受与交往研究——以成都公共宣传图像为例”(项目编号:19CH194)
绍兴市哲学社会科学研究“十三五”规划2020年度重点课题“大数据背景下绍兴图书馆资源与公共文化融合研究”(项目编号:135516)研究成果。
关键词
江南空间
名士形象
公共传播
Jiangnan space
image of a celebrity
public communication
