摘要
“国际茶日”是具有世界意义的茶文化节日,其形成是一个从无到有的过程。据查,历史上并无确切的“茶日”之记载。习近平主席“七次出访八说茶文化”对“国际茶日”的设定具有正向推动作用。“国际茶日”从无到有的创建过程,在某种程度上来说,就是茶及茶文化的普及过程。“国际茶日”的设定具有里程碑意义,是对茶产业、茶文化、茶研究等方面的认可与支持,将中国和世界通过“茶”这一载体再一次紧密相联。研究“国际茶日”传播应该有多种面向,可以将“国际茶日”与茶产业、茶文化、传媒媒介等有机融合,让“国际茶日”的传播研究更有发展空间。这或许是“国际茶日”传播研究的再出发,也是我辈茶学研究的再突破,更是全世界对茶文化的再认知。
“International Tea Day”is a tea culture festival with world significance,and its formation process is a process from scratch.In the long history of China,there is no clear record of“Tea Day”.President Xi Jinping’s“seven visits and eight talks on tea culture”has positive effect on the setting of“International Tea Day”.The establishment process of“International Tea Day”from scratch is,to some extent,the popularization process of tea and tea culture.The setting of“International Tea Day”is a milestone.It not only recognizes and supports the tea industry,tea culture and tea research,but also closely connects China and the world through the carrier of“tea”.The research on the communication of“International Tea Day”should have a variety of aspects.It can organically integrate the“International Tea Day”with the tea industry,tea culture and media,so as to make the research on the communication of“International Tea Day”have more development space.This may be the re-start of the communication research of“International Tea Day”,the re-breakthrough of our generation’s tea research,and the re-cognition of tea culture all over the world.
作者
张剑
应烨
费丽丽
ZHANG Jian;YING Ye;FEI Li-li(College of History,Anh ui Normal University,Wuh u 241000,China;School of Art,Huzhou Teachers College,Huzhou 313000,China;Department of Finance,Huzhou Teachers College,Huzhou 313000,China)
出处
《湖州职业技术学院学报》
2021年第2期76-79,共4页
Journal of Huzhou Vocational and Technological College
关键词
“国际茶日”
茶文化
传播路径
“International Tea Day”
tea culture
communication path
