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以“八于”策略打造世界一流品牌的实践与探索

Practice and Exploration of Creating World-class Brand with"Eight Ways"Tactics
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摘要 作为特大型国有企业,中国石化深入贯彻落实“品牌强国”的国家战略,以系统化管理和一体化思维创新实施“八于”策略,促进中国石化品牌价值稳步提升,为打造世界一流品牌、提升品牌建设能力提供了有价值的探索。 As a super large state-owned enterprise,Sinopec thoroughly implements national strategy of"establishing and developing our own brands to help building a strong China",carries out"the Eight Ways brand-building"tactics with systematic management and integrated thinking innovation,and promotes Sinopec's brand value to improve steadily,providing valuable exploration for creating world-class brand and enhancing brand building ability.
作者 王涛 Wang Tao(Sinopec Group Party Group Propaganda Department(Brand Department),Beijing 100728,China)
出处 《当代石油石化》 CAS 2021年第10期52-54,共3页 Petroleum & Petrochemical Today
关键词 中央企业 品牌建设 “八于”策略 世界一流 central enterprises brand building "Eight Ways"tactics world-class

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