摘要
作为特大型国有企业,中国石化深入贯彻落实“品牌强国”的国家战略,以系统化管理和一体化思维创新实施“八于”策略,促进中国石化品牌价值稳步提升,为打造世界一流品牌、提升品牌建设能力提供了有价值的探索。
As a super large state-owned enterprise,Sinopec thoroughly implements national strategy of"establishing and developing our own brands to help building a strong China",carries out"the Eight Ways brand-building"tactics with systematic management and integrated thinking innovation,and promotes Sinopec's brand value to improve steadily,providing valuable exploration for creating world-class brand and enhancing brand building ability.
作者
王涛
Wang Tao(Sinopec Group Party Group Propaganda Department(Brand Department),Beijing 100728,China)
出处
《当代石油石化》
CAS
2021年第10期52-54,共3页
Petroleum & Petrochemical Today
关键词
中央企业
品牌建设
“八于”策略
世界一流
central enterprises
brand building
"Eight Ways"tactics
world-class