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河南省幸福消费现状调查分析

Investigation and analysis of the current situation of happiness consumption in Henan province
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摘要 近年来,河南省经济发展速度加快,居民收入逐步提高,存在巨大的消费潜力,人们通过消费获得的幸福感显著提升。新时代,河南省必须培育新的消费增长点,正确把握幸福与消费的相关性,实现消费与幸福的双向促进。文章以河南省居民消费现状为切入点,基于实地调研数据,通过分析居民消费的行为、观念和满意度,找出影响居民消费幸福感的因素,针对性地提出发展幸福消费的建议,促进幸福产业发展与居民幸福消费的良性对接。 In recent years,the economic development of Henan province has accelerated,the income of residents has gradually increased,there is a huge potential for consumption,and people's happiness through consumption has also increased significantly.In the new era,Henan province must cultivate new consumption growth points,correctly grasp the correlation between happiness and consumption,and realize the two-way promotion of consumption and happiness.This article takes the current consumption status of residents in Henan Province as the entry point,based on field survey data,analyzes residents'consumption behaviors,ideas,and satisfaction,finds out the factors that affect residents'happiness in consumption,and puts forward specific suggestions on the development of happy consumption to promote happiness,the benign docking of industrial development and residents'happy consumption.
作者 杨帅印 韩晓阳 关浩杰 Yang Shuaiyin;Han Xiaoyang;Guan Haojie(School of Economics and Trade,Henan University of Technology,Zhengzhou,Henan,450001)
出处 《市场周刊》 2021年第10期65-68,共4页 Market Weekly
基金 2020年度河南省大学生创新创业大赛课题项目“河南省大力发展幸福消费对策研究”(项目编号:202010463059),课题组成员:杨帅印、韩晓阳、妥海玥、李欣娱、杨一帆。
关键词 幸福消费 现状 对策 happy consumption status quo counter-measures
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