摘要
基于游客视角,以世界文化遗产——福建南靖土楼为例,将地方依恋引入扩展的规范激活模型,构建“情理合一”的研究路径,分析地方依恋对游客文化遗产保护行为的影响机制。研究发现:地方依恋显著正向影响结果意识和责任归属;结果意识和责任归属均显著正向影响个体规范;个体规范显著正向影响文化遗产保护行为;地方依恋通过结果意识和责任归属来影响个体规范,进而驱动游客实施文化遗产保护行为。据此提出,应进一步强化游客对文化遗产地的地方依恋,强化游客对文化遗产保护的结果意识和责任归属,以及强化游客对文化遗产保护的个体规范等,从而进一步推进文化遗产地旅游资源的保护和可持续发展。
From the perspective of tourists and taking the world cultural heritage,i.e.Nanjing Tulou in Fujian as an example,this paper introduces place attachment to the extended norm activation model,constructs a research path of"unity of reason and affection",and analyzes the influence mechanism of tourists′place attachment on their cultural heritage protective behavior.It is found that place attachment has a significant positive impact on awareness of consequences and ascription of responsibility.Awareness of consequences and ascription of responsibility both have a significant positive impact on personal norm.Personal norm has a significant positive impact on cultural heritage protective behavior.Place attachment affects personal norm through awareness of consequences and ascription of responsibility,and further drives tourists to implement cultural heritage protective behavior.According to the results,it is suggested to enhance tourists′place attachment to cultural heritage sites,strengthen tourists′awareness of consequences,ascription of responsibility and personal norm for cultural heritage protection,so as to promote the sustainable development of tourism in cultural heritage sites.
作者
冯萍
阮文奇
李月
FENG Ping;RUAN Wenqi;LI Yue(College of Tourism,Huaqiao University,Quanzhou,Fujian 362021,China)
出处
《福建农林大学学报（哲学社会科学版）》
2021年第5期60-70,共11页
Journal of Fujian Agriculture and Forestry University(Philosophy and Social Sciences)
基金
国家社会科学基金一般项目(21BGL256)。
关键词
游客地方依恋
文化遗产保护行为
结果意识
责任归属
个体规范
tourists′place attachment
cultural heritage protective behavior
awareness of consequences
ascription of responsibility
personal norm
