摘要
综述了国外旅游目的地形象视觉研究的概况,国外旅游目的地形象视觉研究以网络旅游图片为主要研究对象,研究内容包括目的地形象视觉表征分析、视觉认知的影响以及视觉注意力3个方面。研究方法包括视觉内容分析、视觉诱导、眼动追踪等。基于此,建议国内学者除了关注研究视角和研究方法的多元化,在研究内容上应聚焦于旅游目的地形象视觉表征的纵向对比、旅游目的地形象视觉认知对于形象认知乃至旅游意愿的驱动影响,以及不同视觉媒介的旅游形象传播效果等方面。
This paper systematically reviewed and summarized the progress of foreign visual research in the field of tourism destination image.The research object was the network tourism picture,the research content mainly included the representation analysis of destination image visual,the influence of visual cognition and the visual attention.The research methods could be divided into three categories,content analysis,visual elicitation and eye-tracking technology.Based on this,it is suggested that in addition to focusing on the diversification of research perspectives and research methods,the research contents should focus on the vertical contrast of the visual representation of the tourism destination image and the driving effect of the visual cognition of the tourism destination image on the image cognition and even the tourism intention,as well as the different visual media’s traveling image dissemination effect and so on.
作者
刘小华
梁玥琳
闫梦凡
LIU Xiao-hua;LIANG Yue-lin;YAN Meng-fan(School of Economics and Managenment,China University of Geosciences,Wuhan 430074,China)
出处
《湖北农业科学》
2021年第18期14-18,共5页
Hubei Agricultural Sciences
基金
教育部人文社科规划基金项目(19YJAZH046)
湖北省技术创新专项软科学项目(2019ADC153)
大学生创新创业训练计划项目(S202010491026)。
关键词
旅游目的地形象
视觉研究
文献计量
tourism destination image
visual method
bibliometrics
