摘要
文章基于电子商务的发展给线下实体店带来巨大冲击和新零售理念被广泛熟知并应用的背景,用文献法对已有文献进行学习,有针对性的分析了实体店、电子商务以及物流与供应链的发展现状和存在的主要问题,围绕着物流与供应链和实体店发展之间的关系,得出了物流与新零售融合发展、线上线下融合发展是实体店商业模式创新以及成功转型的关键之举的认识,并于文中给出了相应的应对之策,对当下实体店发展遇到瓶颈这一问题的解决提供新思路。
This article is based on the development of electronic commerce which causes a huge impact on the offline store and the background of the new retail concept is widely known and used.By referring to the existing literature,this study analyzes the development of present situation and the existing problems of the physical stores,e-commerce and logistics and supply chain.With regard to the relationship between logistics and supply chain and store development,it is concluded that the integrated development of logistics and new retail,as well as the integrated development of online and offline,is the key to the business model innovation of physical stores,and corresponding countermeasures are given at the end of the paper,hoping to solve the bottleneck of the development of current entity stores.
作者
赵娜娜
刘丽娟
ZHAO Nana;LIU Lijuan(School of Management,Guizhou University,Guiyang 550025,China)
出处
《物流科技》
2021年第10期61-63,共3页
Logistics Sci-Tech
关键词
物流与供应链
实体店商业模式
新零售
线上线下
logistics and supply chain
physical store business model
new retail
online and offline
